Thursday, March 27, 2008
How to confuse your target audience
So I love ads that make no sense whatsoever. Case in point, here's a lovely example I just encountered online. Do you know your credit score? Well, I don't but this seems to only be targeted toward gummi bears. Are you a gummi bear with bad credit? No big deal! See, the gummi bear with excellent credit has the same smile on his face as the gummi bear with the bad credit. So why advertise? Obviously these bears could care less if they're up to their gummi asses in debt.
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